It’s a great point Ben. It reminds me of the old time and motion studies that sought to fragment a role into each individual tasks and allocate x minutes to it. Suddenly everyone was inefficient because they couldn’t do their tasks in the half day that the study said they should. They had, as you rightly suggest, just focused on the bones and missed all the other vital elements. And for PR the problem is that the decision makers are often those looking at the bottom line, who don’t understand how PR works. It’s not about pumping out mindless press releases. It’s more subtle and nuanced…it’s the muscles and connective tissue that is difficult to provide a value to, but without it the body can’t function
Thanks Ben. You're reflecting on a vital issue. (I've posted this comment on Linkedin too.) Have you seen what @annawojciechowska has written about these and related matters? A recent Substack post, with comments from some affected Amazon workers, is well worth looking at. I wholeheartedly agree with point s about false confidence in the potential of AI to do work that is already pointless and ill-specified, as well as collateral damage caused by erosion of human capital in organisations that are aggressively delayering.
Thanks Ben. You're reflecting on a vital issue. (I've posted this comment on Linkedin too.) Have you seen what @annawojciechowska has written about these and related matters? Her recent Substack post, with comments from some affected Amazon workers, is well worth looking at. I wholeheartedly agree with point s about false confidence in the potential of AI to do work that is already pointless and ill-specified, as well as collateral damage caused by erosion of human capital in organisations that are aggressively delayering: https://substack.com/@annawojciechowska/note/c-259909358?r=3m1nf5 Also yesterday's BBC News item covers adjacent ground: https://www.bbc.co.uk/news/articles/c74d1ydv01eo
It’s a great point Ben. It reminds me of the old time and motion studies that sought to fragment a role into each individual tasks and allocate x minutes to it. Suddenly everyone was inefficient because they couldn’t do their tasks in the half day that the study said they should. They had, as you rightly suggest, just focused on the bones and missed all the other vital elements. And for PR the problem is that the decision makers are often those looking at the bottom line, who don’t understand how PR works. It’s not about pumping out mindless press releases. It’s more subtle and nuanced…it’s the muscles and connective tissue that is difficult to provide a value to, but without it the body can’t function
Thanks Jo - I am pleased it has resonated. Been thinking about this issue a lot
Thanks Ben. You're reflecting on a vital issue. (I've posted this comment on Linkedin too.) Have you seen what @annawojciechowska has written about these and related matters? A recent Substack post, with comments from some affected Amazon workers, is well worth looking at. I wholeheartedly agree with point s about false confidence in the potential of AI to do work that is already pointless and ill-specified, as well as collateral damage caused by erosion of human capital in organisations that are aggressively delayering.
Thanks Ben. You're reflecting on a vital issue. (I've posted this comment on Linkedin too.) Have you seen what @annawojciechowska has written about these and related matters? Her recent Substack post, with comments from some affected Amazon workers, is well worth looking at. I wholeheartedly agree with point s about false confidence in the potential of AI to do work that is already pointless and ill-specified, as well as collateral damage caused by erosion of human capital in organisations that are aggressively delayering: https://substack.com/@annawojciechowska/note/c-259909358?r=3m1nf5 Also yesterday's BBC News item covers adjacent ground: https://www.bbc.co.uk/news/articles/c74d1ydv01eo
Thanks Simon - I haven’t seen that post - I will check it out. Thanks for the heads up!